I.
Web Site Requirements
The requirements are
a brief overview of the features the web site will provide. The ‘sections’
below encompass the potential areas of revenue.
1.
Tourism
It is important
that I-Spy and Nation reach a customer base outside the local area. These are
some methods in which this can be achieved.
a.
Multilingual Web
Design
Stage 1: The web
site will be designed so it can be translated easily into any language. Localization
settings will be retrieved from the client browser.
Stage 6: Translated
version of the site to Japanese & Spanish
As needed:
Additional languages.
b.
Nearby hotels
and local businesses
Stage 1: A single
page describing nearby hotels and business.
Stage 4: Broadened
details of the business pages. [The goal is to entice tourists into using the
I-Spy site as a Seattle resource, hence increasing site traffic leading to
greater visitation to the club.]
Stage 6: Leased web
advertising space to businesses. [It is important to keep business to the local
area. Too wide of a market will saturate the useful information and negate the
positive impact intended for the club.]
As requested:
Internet services, including performing sales, offered to businesses.
c.
Car rentals,
taxi services, and public transportation
Stage 1: A single
page of local transportation information.
d.
Merchandise
sales
Stage 3: A
merchandise line for I-Spy and Nation. [Mugs, T-shirts, etc]
Stage 4: A page
where this merchandise can be purchased. [This is an excellent marketing tool
for the club and a good way to offset the cost of the web site]
2.
I-Spy
Events
I-Spy is supported
by a multitude of events that pass through the club on a regular basis. It is
important to keep the current customer base informed of the schedule as well as
provide information and easy access to new or infrequent customers.
a.
I-Spy Calendar
Stage 1: A manually
updated page describing the upcoming events.
Stage 2:
Administration feature – Site is able to handle all scheduling on the fly. This
includes a booking agent view and a customer view of the upcoming schedule.
Stage 5: Automated
links to bands and performers. [Up to this point, links will have to be created
manually]
b.
Ticket Pricing,
sales, availability, and reservations
Stage 1: As a part
of the calendar, the prices will be listed next to the show dates
Stage 4:
Administration: Printed pre-paid customer lists can be generated for the door.
Stage 4: Sell
will-call tickets.
c.
Event
Merchandise sales
Stage 3: A page
explaining that bands may sell items on the site prior to a gig at I-Spy or
Nation
Stage 4: Manually
create merchandise pages for upcoming performances. I-Spy does not handle any
payments or delivery of goods. [Small setup fee]
Stage 6: I-Spy
offers sales and shipping [setup fee & small percentage]
d.
Reviews
Stage 1: Links to
entertainment reviews as they are found.
Stage 2: Sorted by
date. Customer’s show reviews.
Stage 3: Sort-able
list of artists and show reviews.
3.
Dining
Nation is supported
by a restaurant and a comfortable / hip environment. It is important for
customers to feel comfortable and well kept, while a variety of performers keep
the atmosphere alive.
a.
Menu
Stage 1: A simple
menu page, including prices and specials
b.
Reservations
Stage 1: A page
with contact information
c.
Nation Calendar
Stage 1: A manually
updated page describing the upcoming events.
Stage 5: Automated
links to bands and performers. [Up to this point, links will have to be created
manually]
d.
Reviews
Stage 1: Food and
drink reviews as they are found.
Stage 2: Sorted by
date; Customer food and drink reviews.
4.
Web
Community
A web community
provides customers with a place to experience the club atmosphere outside the
club, and allows I-Spy / Nation with a greater opportunity to know the customer
base in detail. It is a good opportunity for the web site to become profitable.
Nation has been given an opportunity with the unfortunate loss of the Speakeasy
Café. Currently, Seattle is without this type of service. It is not the
intention of this document to imply that I-Spy or Nation can fill this void,
but rather partially answer the market demand by shading the area between
Internet enthusiasts and club goers.
a.
Detailed
customer profile
1. Automated email calendar updates and news
Stage 2: Hook the
customer profile to automated updates. Send monthly or weekly calendars as
requested.
Stage 4: The
customer can request e-mail when a particular artist is playing, or by specific
date.
2. Personal Information
Stage 2: Collect
information for sort-able local user database.
Stage 3: Added
(searchable) customer information.
b.
Live chat and
email ($2 a month service fee)
Stage 2: Local user
mail between accounts. Automated user creation and identity verification.
Stage 3: User chat
among client machines
Stage 6:
Administration utilities for POP mail and ispynation.com customer accounts.
Stage 6: Act as a
POP server and mail collection point [extra fee]
1. User Search (as permitted by security)
Stage 3: User
search for friends and club goers.
2. Access to the I-Spy / Nation Web Cam
Stage 7: Install a
web cam and computer in Nation.
As desired: Install
a web cam in I-Spy.
3. Chat computer located in club
Stage 7: Allow
limited [free] chat access from Nation.
As desired: Add
more terminals.
5.
Booking
Booking the clubs
will always be done manually. However, some tools will be added to help the
customers be aware of the schedule as well as help the booking agent maintain
an accurate and timely schedule. It is also the goal of the site to advertise
leasing the club for privately held events.
a.
Private Events
1. Virtual Tour of facilities
Stage 1: Various
images of the facilities.
Stage 4: An
interactive walk-through of the rooms. Several pages describing capacity and
suggested uses.
Stage 6: A 3-D look
of the main room(s).
2. Contact, capacity, availability, and pricing and other information
Stage 1: A page
giving all available information.
Stage 5: A page
which automatically shows available dates
b.
Entertainment
(Bands, DJ’s, and other stage acts)
1. Contact information
Stage 1: A page
giving all available information.
Stage 5: A page
which automatically shows show times.
c.
Administration
Stage 2: Site is
able to handle all date scheduling on the fly. This includes a booking agent
view and a customer view of the upcoming schedule.
Stage 5: Site can
handle scheduling show times on the fly.
II.
Implementation Schedule and Assignments
1.
Establish
Web presence – Stage 1
a.
Page describing
nearby hotels and business.
b.
Page describing
local transportation information.
c.
A manually
updated page describing the upcoming events (I-Spy / Nation calendar)
1. Prices listed next to the show dates.
d.
Links to
entertainment and food reviews as they are found.
e.
Page containing
the menu, including prices and specials.
f.
Page with
contact information for diner reservations.
g.
Page – Private
party leasing.
1. Various images of the facilities
2. Leasing and contact information.
h.
Page with
entertainment / artist booking information.
2.
Establish
‘no fee’ Community- Stage 2
a.
Site handles all
scheduling on the fly. This includes a booking agent view and a customer view
of the upcoming schedule.
b.
Customer profile
to automate updates. Collect customer email information for sort-able local
user database. Automated user creation and identity verification.
c.
Send monthly or
weekly calendars as requested by customers.
d.
Implement
customer show reviews, sorted by date.
e.
Implement
customer food and drink reviews, sorted by date.
3.
Establish
paying Community – Stage 3
a.
Local user mail
between customer accounts.
b.
Implement
accepting Credit card payments.
c.
Move hardware to
co-hosting location.
d.
User chat.
e.
User Search
engine to look for other user details.
f.
Sort-able list
of artists and show reviews.
g.
A merchandise
line for I-Spy and Nation. [Mugs, T-shirts, etc]
h.
Page explaining
that bands may sell items on the site prior to a gig at I-Spy or Nation.
4.
Merchandising
– Stage 4
a.
Broaden details
of the business pages.
b.
An interactive
walk-through of the rooms. Several pages describing capacity and suggested uses
for private party leasing.
c.
Page where club
merchandise can be purchased.
d.
Entertainer
merchandise pages for upcoming performances as needed.
e.
Will-call
tickets for specific events available on-line.
f.
Printed pre-paid
customer lists generated for the door.
g.
Customer e-mail
schedule by date or performer.
5.
Booking
Enhancements- Stage 5
a.
Automated links
to bands and performers from calendar and review pages. Both I-Spy and Nation.
b.
Booking
administration: Handle available performer schedule show times/hours.
c.
Page which shows
availability of space for leasing.
6.
Boost
Business Relationships – Stage 6
a.
Translated
version of the site to Japanese & Spanish
b.
Leased web
advertising space to businesses.
c.
Offer sales and
shipping for Performer merchandise
d.
A 3-D look of
the main room(s).
e.
Administration
utilities for POP mail and ispynation.com customer accounts.
f.
POP server and
mail collection point
7.
Club
integration – Stage 7
a.
Web cam and
computer in Nation.
b.
Chat access from
Nation.
III.
Web Site Design Specifications
This section describes in detail how the site
will be implemented.
(Not yet implemented)